Bioiberica: Turning a Reputation Crisis Into Renewed Confidence.
Client
Bioiberica
Service
Crisis Communications
Industry
Wellness
Impact
81M Favorable Impressions
"We turned what could have been a reputation crisis into renewed market confidence."
The Challenge
A landmark NIH study validated Bioiberica's science - but following a slanted press conference where only selective reporting was shared with the media, negative headlines threatened years of scientific credibility and commercial momentum.
The Strategy
ADIN immediately pivoted and developed a proactive twelve-month crisis communications strategy that combined scientific education, expert spokesperson development, media relations, and evidence-based storytelling. Rather than reacting to negative coverage, we reshaped the conversation around the complete body of evidence and the true study outcomes.
Execution
We developed a comprehensive crisis communications plan, engaged an internationally respected clinical expert, and produced scientific white papers. We educated journalists before publication, executed a national multimedia PR campaign, and repositioned the discussion around the totality of the scientific evidence.
The Results
The campaign generated 81 million favorable consumer impressions, mitigated negative media coverage, protected professional credibility, and stabilized U.S. market sales of CSbBioActive™ - reinforcing Bioiberica's scientific leadership and turning a potential reputation crisis into renewed market confidence.
Proactive crisis communications, scientific education, expert spokesperson development, and evidence-based media relations.
Join the Movement →