Strategic Communications for Brand Growth
From New York City to global markets, we tap into our deep category expertise and understanding of both B2B and consumer ecosystems to help founders and brands build authority, earn trust, and create lasting market impact.
Built on Purpose.
Driven by Story.
I built ADIN because I’ve always believed that the strongest brands are rooted in conviction - not just communication.
My own experiences reinforced the profound impact that health and wellness brands can have on people’s lives - and the importance of helping those stories be heard.
Over more than 30 years working with founders, emerging brands, and category leaders, I’ve seen that lasting growth comes from clarity of purpose and the ability to tell a meaningful story.
Today, ADIN partners with innovators in health, wellness, nutrition, lifestyle and branded ingredients to transform science into stories, credibility into demand, and vision into lasting impact.
As strategic partners in building meaning, credibility, and momentum, we shape how brands are understood in the world - turning vision into narrative and narrative into authority.
Sue Taggart
Founder & CEO, ADinfinitum, Inc.
Real Brands. Real Stories. Real Impact.
At ADIN, we believe the most powerful brands are built on purpose - not just products. Our mission is to ensure that purpose is seen, heard, and understood by the audiences, decision-makers, and communities that drive growth.
Because brands that connect authentically with people create lasting influence and meaningful impact.
The Values We Build Every Brand On.
Authentic Storytelling
We create narratives that remain true to your brand while building genuine connections with the audiences that matter most. For us authenticity isn’t a tactic - it’s the foundation.
Cultural Relevance
We position brands at the intersection of culture, media, and industry conversations – helping them stay relevant, visible, and ahead of what’s next.
Measurable Impact
Every strategy we develop is designed to drive meaningful outcomes and long-term growth, with a clear focus on results that matter to your business.
Our Leadership
Sue Taggart
With over 35 years in strategic communications, Sue founded ADin to give purpose-driven brands a voice and visibility in a crowded media landscape.
Michael Kravit
Award-winning creative thought leader with a collaborative approach and deep cross-channel experience transforming strategic insight into breakthrough concepts and integrated campaigns.
Giselle Chollett
Over 20 years specializing in media strategy, public relations and earned visibility, securing high-impact media coverage and thought leadership.
Celeste Kee
Expert in platform-native content strategy and influencer ecosystems, architecting creator partnerships, cultural moments and data-driven campaigns that accelerate community growth.
Years Experience
Groundbreaking Campaigns
Brands Served
Headquarters
Ready to build your brand story?
Let's talk about your brand, your mission, and how ADIN can help you tell a story that changes everything.