Strategy & Planning
What’s the difference between strategy & planning?
Plans typically focus closely on an organization's long-term goals, which can often take place over the next three to five years.
A strategy is an idea, concept or design developed to achieve a set short-term goal and usually happens within a shorter time frame, such as a year.
Strategy should push your organization outside its comfort zone - dare to be different!
The successful implementation of any strategy lies in the following:
Discovery: Understanding your brand/point of difference and the competitive landscape
Goals: Defining clear goals & deliverables to manage expectations
Ideas: Brainstorming creative ways to deliver the messaging
Campaign: Marketing tools to be considered – PR, Social Media, Digital Marketing, Events, Influencers (experts), etc.
Measurement Metrics: Agreeing on campaign measurement metrics
When developing a strategy, our team:
First understands the goals and sets a timeline
Defines a competitive outcome our client’s want to achieve
Builds an integrated set of drivers to set you apart on the playing field
Adds flexibility (because a strategy may need to be tweaked as it unfolds to make it more successful!)
Develops the campaign to implement the strategy
Whatever stage you are at in your go-to-market strategy, our team can hone in on the key drivers for success.
We’d love to hear from you
Please use the form below or reach out to Sue Taggart directly on her cell 917.833.8101 or email sue@adinnyc.com.