Social Media
Using social media for brand-building is just the tip of the iceberg — social media is also a valuable tool for driving sales.
We create compelling social strategies that are current with the fast-moving social trends to build consumer engagement and social proof.
Our goal with every social media campaign is to build out a lifestyle relevant to the brand that will allow the chosen platforms to become a go-to resource for the target audiences. We engage them by listening and giving first. Tactics for both organic and paid campaigns are continuously tracked and adjusted for changing algorithms and platform preferences.
Content Development:
Good content helps get your brand out there. Great content helps get the public to listen. At ADin we strive for the latter for every campaign, every platform, every press release, every social post, every website and every piece of collateral material.
Influencers:
In addition to social media, influencer marketing has emerged as a key component of digital PR strategies. As we collaborate with influencers who have established credibility and a loyal following within specific niches, it allows brands to extend their reach and credibility to target audiences. Influencers serve as trusted voices, capable of authentically endorsing products or services and driving consumer behavior. Furthermore, influencer-generated content adds diversity and authenticity to PR initiatives, resonating with audiences in a more relatable and engaging manner.
By harnessing the power of storytelling, leveraging media relationships, and capitalizing on emerging communication channels, we’re able to navigate the dynamic digital ecosystem strategically, leveraging social media and influencer marketing to cultivate brand presence, engagement, and reputation effectively.
We’d love to hear from you
Please use the form below or reach out to Sue Taggart directly on her cell 917.833.8101 or email sue@adinnyc.com.