Public Relations

We know that every company has a story to tell

Our approach is to work with a brand to craft powerful stories allowing it to achieve relevancy and differentiate itself from the competition.

We not only know how to tell the story, but we also have the media relationships to leverage it, and by using earned and paid tactics we are able to amplify the messaging and reach wider audiences.

In today's digital-centric era, PR strategies have evolved to leverage the power of social media, influencer marketing, and brand reputation management (PR) to enhance brand visibility, engagement, and reputation.

Social media platforms such as Facebook, Instagram, TikTok and LinkedIn serve as invaluable channels for disseminating PR messaging, fostering direct communication with stakeholders, and customers, while amplifying brand reach. 

By harnessing the immediacy and virality of social media, we are able to create compelling content, engage in real-time conversations, and elevate brands with their customers and consumers alike. Moreover, the interactive nature of social media enables us to cultivate authentic relationships with the various audiences, fostering brand loyalty and advocacy.

Our Process:

  1. Determine how PR can contribute to the business goals

  2. Develop the strategy for achieving the desired outcomes

  3. Agree budget guidelines

  4. Prepare campaign implementation and asset developments, together with timeline

  5. Decide which measurement metrics will be used to track impact – direct or indirect

  6. Live tracker build out for in the moment updates

We’d love to hear from you

Please use the form below or reach out to Sue Taggart directly on her cell 917.833.8101 or email sue@adinnyc.com.