Case Studies

See how we established a “One-of-a-Kind” female CEO thought-leader who spoke her mind and her truth.

Kari Warberg Block

Our brand strategy for building the “Kari” brand began big and bold, with a controversial piece on CNBC in 2017. That news placement was the beginning of establishing Kari as a “One-of-a-Kind” female CEO thought-leader who spoke her mind and her truth. Fearless and compassionate, Kari is a true Renaissance woman running a conscious business that challenged and changed the toxic pest industry. With Kari’s unique pest expertise, we were able to leverage this to make her a sought-after pest control expert for big media outlets. This high-level exposure and her close connections with Conscious Capitalism caught the attention of their publishing division and now Kari is a best-selling author. What a ride, what a story and what a remarkable woman who we are so proud to work with!

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New York Photoshoot

Getting Kari ready for her “One-of-a-Kind” moments in the media started with a 3-day shoot in NYC in January 2017. What began in a snowstorm, has now taken an industry by storm! Kari has since said not only was this the most fun shoot she had ever done, it was the best investment she had ever made for her brand.

Thought Leadership in Business

The story that was the catalyst for Kari’s “One-of-a-Kind” reputation! The interview clearly demonstrated that she was going to do business her way.

Kari’s remarkable brand story is highlighted by this cover story in Brand Packaging Magazine. It started out as a short blurb, and grew into a feature article once the writer heard her story first-hand. We were then able to leverage a front cover as we had great assets from the New York photoshoot.

And then there was SWAAY:

More recently Authority Magazine which was on Medium.com and ThriveGlobal

Pest prevention expert for consumers

When media are looking for an expert on pest prevention, they turn to Kari. Regularly seen in Martha Stewart Living, Kari’s practical advice resonates with readers looking for Naturally Smarter® solutions for their home and family.

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Now a sought-after expert, Kari is featured in numerous outlets including:

Author of a new generation of business leaders

To get Kari prepared for the launch of her book, we created a new brand and website for Kari Warberg Block. Kari then took to the airwaves to become a best-selling author.

And the story continues...

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Please use the form below or reach out to Sue Taggart directly on her cell 917.833.8101 or email sue@adinnyc.com.