Case Studies

See how we helped a brand come out of the gate with a distinct brand voice to be heard over the competitive noise.

Brand communications campaign

Hooray Foods was launching in the booming plant-based meat industry on World Vegan Day November 1st, 2020. Traditional talking points were going to get lost in the shuffle with so many brands vying for consumer attention. Developing a vibrant, quirky brand tone, helped push Hooray Foods into a unique position at the front of the line. We developed sizzling conversations with the media which led to significant coverage, establishing a strong consumer demand for Hooray’s plant-based bacon that looks, cooks, and tastes just like the real thing. HOORAY!

494.5+M

Consumer Impressions

186

Placements

4 month

Campaign

Something to cheer about

Launching a new brand in the middle of a pandemic might have seemed a bit risky, but food was on people’s minds big time! Sales of plant-based foods were soaring and people were looking for “vegan” bacon to accompany their plant-based burgers – not to mention BLT’s! Hooray delivered it all: minimally processed, with zero cholesterol, using simple, clean ingredients – what’s not to cheer about! And the media agreed.

World Vegan Day: Virtual Brunch Launch Event November 1st, 2020

This fun event was the “official” launch of Hooray Foods plant-based bacon, and the introduction of this new brand to America’s plates and palates to celebrate World Vegan Day.

Speakers included:

  • Sri Artham, Founder Hooray Foods

  • Sam Lippman, Chef - cooking demonstration using Hooray for great brunch recipes

  • Stephanie Su, Marketing Manager, Hooray Foods

  • Will Edmond, Vegan Chef & Travel Host

  • Patrick Dziura, Food Scientist

  • Kate Goodell, Vegan Content Creator and Influencer

  • Matthew Guelke, Owner of The Plant Café Organic San Francisco

  • Maggie Raney, Owner of the Fat Bottoms Pig Sanctuary

All attendees received a Hooray brunch goodie box to enjoy in real time!

Campaign Activity

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Please use the form below or reach out to Sue Taggart directly on her cell 917.833.8101 or email sue@adinnyc.com.