Kyowa Hakko USA came to us for an initial social media test campaign and based on the measurable success of that first campaign we were charged with developing and executing a year-long initiative for Cognizin® Ciiticoline, their branded ingredient available in many brain health supplements
Not a typical brand for social media, but that’s what made it fun and challenging. We knew that when the worlds of brain health, nootropics and millennials collided, something exciting was going to happen…and it did!
Building awareness for a b2b brand while highlighting their customers products. Not in itself a difficult challenge, however, strict legal guidelines needed to be followed while communicating creatively on multiple social channels.
We let influencers do the talking. Targeting millennials we developed successful partnerships with select healthy lifestyle influencers who connected and engaged with their followers with authentic posts and Instagram takeovers garnered measurable results.
Max Lugavere, author of New York Times bestseller Genius Foods and millennial influencer, hosted an event “Capture the Moment” at NYU Skirball Theatre sponsored by Cognizin®. We were able to leverage Max’s followers, micro-influencers and the student body of NYU who were motivated to make lifestyle choices early in life to affect positive health outcomes. The event was live-streamed on Cognizin® Facebook and video clips provided on-going content for all social platforms.
The continued growth and engagement on social media has significantly increased overall brand awareness, enhanced customer relations and driven sales for Cognizin®