Expanding the digital presence for the brand while standing out in the crowded category of cold-pressed juices. Maintaining the unique brand voice that is Love Grace.
This NYC line already had a strong social presence. Our project goal was to continue developing the unique brand positioning with compelling visuals and messaging. With the use of creative curated content on the blog as well as the founder of the brand’s personal anecdotes and tips, we were able to cultivate engaging relationships between herself and various communities of people who share her interests.
All social media platforms performed well with continued growth and engagement while Instagram posts gained the most likes ever.