To help this new brand make its mark and gain more distribution with the launch of its organic line. Limited budget and short timeframe not withstanding.

By creating a simple yet elegant concept, our strategy was to expand the brands initial positioning as a healthy family snack to a broader audience of healthy, foodies. By leveraging  the exotic locations of the fruits with compelling visuals, we let the fruits speak for themselves.

Stage one of the rebranding project including logo, packaging, positioning and website, were all designed to showcase the luscious, seasonal organic fruits picked at their peak of ripeness. The new branding was unveiled at The Natural Products Expo East trade show to rave reviews. What was once considered a “dry” category, is now gaining wide consumer appeal.

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