The snack category is full of new brands and the 30-year-old Macy’s brand needed to get noticed. In short order, ADinfinitum was tasked with generating a buzz in key areas of distribution and make a measurable impact on sales.
Targeting our network of mom and food bloggers, we set out to remind loyal customers just how great and versatile Macy’s products are while also introducing the product to a whole new generation of predominantly-online consumers. We whetted their appetites with some creative entertaining tips–simple, quick and easy, yet as good to look at as they were to eat! A three-month intensive blogger and online campaign with generous product deliveries and giveaways paid off.
The brand experienced a very positive end to the year, with December sales surpassing expectations.