To take advantage of the craft beer trend and create a buzz for the brand. Building word of mouth and trial were key.
We coordinated our efforts with the Roscoe Brewery team and brand ambassadors to focus on NYC to build demand. They participated in many local events and festivals, which we promoted via media, blogger outreach and social media shout outs. The campaign culminated in a ribbon-cutting event to open the new brewery attended by local dignitaries and media.
Distribution is growing in the North East and the distinctive Trout Town beers can be found in more bars and supermarkets. Cheers Trout Town!