Challenge
To educate parents to the dangers of exposure to environmental toxins and the risk to their babies and children. To become the brand that makes a difference.

How
Harnessing the passion that drives Patricia. By letting editors hear first hand, via a series of deskside meetings, the story behind the brand, they experienced the Shoosha difference for themselves. This truly organic line touches a nerve with anyone who wants to live a clean, simple life, stay healthy and spend their time on earth with the people they love.

Results
Moms love Shoosha. As we got it into the hands of more and more more moms, the accolades rolled in. Moms rule!