Challenge
Make Aloe news again! The key ingredient in all the brand’s products, aloe is not new. We had to take this forty-year-old Key West based brand and make it relevant to New York and Miami media.

How
Not all aloe is alike. Key West Aloe uses a special 100% LAB certified, ultra-concentrated aloe and the products smell like a tropical paradise. We needed to get it into the hands of media and influencers. A combination of fun events showcasing the products and unique, eye catching product deliveries have re-invigorated the brand.

Results
Consistent PR coverage in print and online has elevated the brand’s status in the minds of media and consumers alike.