Challenge
To be heard above the noise in the highly competitive snack category. Launch the new quinoa puffs and generate PR coverage right out of the gate to expand awareness of the I Heart Keenwah brand.

How
Quinoa is still making news and I Heart Keenwah Quinoa Puffs are really delicious with a great nutritional profile. Editors, bloggers and producers are consumers too, so it’s all about getting the products into as many hands a possible. A combination of deliveries, mailings and targeted events that align with the brand values are key components of the campaign. Business stories combined with product placements and food serving suggestions give the brand greater visibility and versatility—broadening the reach and appeal.

Results
An initial hit on Today.com with over 10 million visitors got the campaign off to a great start. We are securing high profile and influential placements to build significant band awareness in key markets.