Challenge There are hundred’s of skincare brands competing for attention…many of them from well-known companies with big budgets. So how to break through the clutter and get this unique organic brand noticed?
How By making it personal. Tammie Umbel not only has a compelling and certainly unusual story to tell, in person she is a tour de force. Passionate about helping the women who supply her with traditional ingredients native to their county, she weaves a magic spell that is irresistible. The strategy was simple, get Tammie in front of as much influential media as possible.
Results Over 25 deskside meetings with top beauty and fashion editors, from Cosmopolitan to Marie Claire, InStyle to Lucky magazine. The media love Tammie and the Shea Terra brand.