While fiber has significant, recognized health benefits, most people do not get enough fiber in their diets. Fiber fortified food brands are on every supermarket shelf and traditional fiber supplements are taking a bit of a back seat. What would get people to take notice?
A spokesperson with nutritional credibility and media presence—a fresh face who is authentic and connects with a younger demographic—Keri Glassman MS, RD, CDN. With Keri heading up our communications campaign, we were able to create opportunities to shift perceptions. Webisodes/PR/Recipes/Events and Book Signings got Keri and her positive message on fiber and Konsyl in front of millions of potential consumers. Keri made Konsyl more accessible.
Overall sales showed a significant increase from the previous year—the only difference in marketing spend—our campaign with Keri Glassman. From an ROMI (Return on Marketing Investment) standpoint, the Keri campaign delivered a $1.41 CPM against a media spend example of $88.66 CPM.
Online Webisodes: Click here to view the entire series featuring Keri Glassman for Konsyl
Keri Glassman PR & Media Campaign