Challenge
Herbacin’s “green line” has been used and loved by women and celebrities for decades. How to keep faith with loyal mature consumers, while expanding brand awareness across a younger demographic audience?

How
By utilizing print media with social media we were able to target key consumer groups with very specific messaging. Social media has been very effectively used to introduce new consumers to the Herbacin brand, and our on-going PR campaign has connected the brand with celebrities and brand advocates.

Results
The Herbacin brand is enjoying increased retail distribution with new product introductions and marketing initiatives in the US and markets around the globe.