How to make sure the brand got high profile media coverage at a time when they were looking to raise significant investment dollars.
We created a celebrity-studded charity event to change the perception of rice bran and elevate the profile of Nutracea. We worked with SuperModel Petra Němcová because of her connection with Indonesia—the event was to celebrate the first sustainable rice bran plant to be built in Indonesia—and her charity Happy Hearts Fund. Larry Jones the founder of Feed The Children, introduced a remarkable video about Nutracea’s feeding program in Malawi. CNN Money declared that Nutracea was “Making Rice Bran Sexy”.
Over 65 million consumer impressions helped keep Nutracea in front of investors, the business community and consumers elevating their corporate profile at a critical time.