Challenge
How to get over the “Yuck” factor.

How
By bringing the discussion out in the open—to have mainstream press talk about a taboo topic.  As we built the PR outreach, we targeted different female groups to test the messaging and acceptance. From Emmy gifting lounges, editor deskside meetings and Run Like a Diva marathons, women embraced their inner Diva. Through relationships with professional athletes and active women the The DivaCup® has enjoyed a growing notoriety among a powerful group of advocates.

Results
The Diva Cup changes women’s lives and as a result it’s become a movement that is spreading across the retail landscape. The DivaCup now sits on store shelves next to all the other feminine hygiene products.