Challenge
How to persuade women that a line of vegan skincare and color cosmetics could produce the same—if not better—results than the brands they are familiar with.

How
Our approach was to align DeVita with events and media channels to enhance their sophistication and performance. Nothing showcases beauty brands better than high profile events like Fashion Week. By partnering with VauteCouture, where designer Leanne Mai-ly-Hilgart is a new rising star tipped to be the next Stella McCartney, DeVita was able to collaborate with the designer to create the look for the New York show.

Results
The reviews are pouring in and DeVita now has the distinction of being the cosmetic brand of choice at the first all-vegan fashion show! By leveraging this event, our PR campaign is rolling out, creating increased brand awareness and recognition.