Challenge
Desksides were not an option so we had to find a novel and engaging way to introduce the new line extension to men’s media.

How
We created a “Barber Shop” event. Partnering with Man Made Barbershop, men’s grooming editors and writers were treated to a complimentary trim and shave with the Herbacin for Men, Camouflage line. The barbers were fully conversant with the brand and we were on hand to answer any questions and dispense some great whiskey!

Results
Being able to experience the brand in a relaxed way has resulted in great coverage for Camouflage.