Challenge
How do you launch an award-winning New Zealand skincare brand and separate it from the “natural noise” in the US market?.

How
You elevate the status of the brand to highlight it’s inner “wow” factor. Our approach was to create a unique and intimate setting to showcase the Trilogy story to the press. The 24th Street Loft provided the perfect backdrop. The all-white space acted as a blank canvas allowing the Trilogy line to truly stand out and reveal its true nature. We made the event interactive with an original hashtag which was utilized across all social channels, as well as a “Royal Portrait” photobooth, to allow press and media to channel their inner Kate Middleton (who as it turns out is a huge advocate of the brand).

Results
The event proved to be the best Trilogy launch to date. With over 50 members of the press in attendance, the Trilogy team had the opportunity to present their line with one-on-one interviews with editors from media outlets such as: The New York Times, Cosmopolitan, Marie Claire, Mind, Body, Green and Redbook to name a few.