How to leverage the power of this breakout, woman-owned company with a CEO/Founder who had the audacity to do it her way and take on a male-dominated industry, while refusing to compromise her beliefs, or the integrity of her brand, to stay on store shelves. How to best get this story out, and get consumers to try the product, on a shoestring budget!
Connecting the authenticity of EarthKind® with like-minded conscious consumers who wanted no more chemicals and toxins in their homes. Moms determined to keep their family, their kids and pets safe, even when they needed to get unwanted pests out of their homes – preferably without having to kill them! We rallied groups of influencers, writers, bloggers, media, pet lovers and moms, all who became vocal advocates for EarthKind® speaking about the effectiveness of the brand. Sampling was key to proving that the natural, earth-friendly EarthKind® products could deliver on its promise – 100% guaranteed!
We knew the power of a woman passionate about her brand and her mission. Leveraging the commitment of Kari Warberg Block, EarthKind’s founder and CEO, was integral to the campaign’s success. She was and is the “Mother Earth®” at the heart and soul of the campaign and the brand.